FAQ
Frequently asked questions
Short answers about the Purò™ technology, how it is used and how to try it in your salon.
What is PURÒ™?
PURÒ™ is a professional, patented in-salon technology designed to be used after technical services, helping to restore damaged hair and enhance the results of those services.
When is PURÒ™ used?
PURÒ™ is used after technical hair services, including colouring, lightening, bleaching, perming and restorative treatments. It is applied to damp hair after washing, as a step before final styling, and the treatment takes 10 minutes.
Is PURÒ™ only suitable after colouring?
No. PURÒ™ is used after technical hair services, including colouring, lightening, bleaching, perming and restorative treatments. It can also be used whenever weak, dry hair needs additional strengthening.
Is PURÒ™ safe for hair?
PURÒ™ is a natural hair reconstruction technology designed for professional salon use. It is applied to damp hair after technical services, following a clear 10-minute treatment protocol. Its benefits include improved moisture retention, greater resistance to breakage and stronger overall hair condition after the treatment.
How can I arrange a PURÒ™ presentation at my salon?
Contact us and we’ll arrange a PURÒ™ presentation at your salon. Afterwards, you’ll be able to try PURÒ™ free of charge for two weeks and experience how the technology works in your everyday salon practice.
